About us » Sereni Capelli


Emotional comfort and self-confidence are directly related to our health.
By improving the appearance, we gain an important contribution of relax and confidence.

Our mission is to restore your hair to the glory of its youth.

How it started

For the last years I have been in the habit of rejoicing in the arrival of the warm seasons by shaving my head to zero for about 2 or 3 weeks. In late spring 2020 I let my hair grow back. Once I looked in the mirror I’ve decided to shave again because I had a lot of gray hair.

All started in a long horse riding trip with friends. We were talking about what makes someone think you are an old person. I’ve said that white hair is the first. Then one of my friends asked: “Can you see any white hair on my head?”

I answer: “You dont have, but look at me, I have many.” He said: “I also had a lot of gray hair, but I discovered a new product trought an acquaintance.” I asked: „Is it a hair dye?” He smiled and told me he would never accept to dye his hair.

I contacted the store and I started to ask for more information about the product and by a coincidence the developer producer was there to take the phone and the conversation advanced significantly. We fixed a meeting and I discovered that he uses his Hair Elixir product himself.

Product launch

Initially, Hair Elixir was sold exclusively to beauty salons, where requests began to emerge from people who knew the potential of the product. In mid-2019, the first campaign to sell the product on a larger scale with the old packaging (white bottle and without box) and customer satisfaction being expressed immediately.

The new improved version with the black bottle was launched on the market for large-scale sale after mid-2020.

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